Zwift and Voxwomen announce new partnership for 2018


Voxwomen are delighted to announce a new partnership with Zwift for 2018.

Zwift, the virtual training company, will sponsor the Voxwomen blog, which includes exclusive posts from our guest bloggers Kasia Niewiadoma, Elena Cecchini and Cecilie Uttrup Ludwig as well as race previews and much more.  

The blog, which was nominated for Best Blog at the Cycling Media Awards in 2016, will also feature the Zwift Academy Women’s rider winners Tanja Erath and Leah Thorvilson, who will ride for Canyon//SRAM Racing next year.

Zwift allows cyclists all over the world to take part in online training rides and races, from structured workouts to social group rides, a concept that is at the very heart of the Zwift experience. Your bike is connected to your indoor trainer, to create a smooth and realistic ride.

You can ride routes inspired by the 2015 World Championships course in Richmond and central London, and Zwift’s own virtual world of Watopia. Workouts have been designed by elite World Tour coaches to enable you to become the cyclist you want to become.

Zwift CEO Eric Min said: “The Zwift community is rich with passionate women and their numbers are only increasing. We want to nurture this growth in the sport and partnering with Voxwomen is a key part of that. Both Voxwomen and Zwift believe professional women’s cycling deserves more attention and better opportunities. We couldn’t agree more.”

Voxwomen founder Anthony McCrossan said “Zwift are an innovative and fast growing company with a real vision for women’s cycling.  Our initial conversations showed that they want to take women’s cycling forward and to try new things. They are a perfect partner for Voxwomen and they will enable us both to develop the blog with our pro riders but also to add some inspirational experiences for fans.”

We are very grateful for Zwift’s support of the Voxwomen blog which aims to not only showcase our latest news and partnerships, but also to give the riders a chance to tell their own stories from the very heart of the women’s peloton.

Starting very soon, Voxwomen will launch social group rides on Zwift, open to all riders of any age and ability. This will also include a Voxwomen Insider podcast ride, powered by Canyon. Professional cyclist Abby Mickey, racing for Rally Cycling this season, will be one of the ride leaders, as well as Voxwomen presenter and keen cyclist Laura Winter and former racer and Voxwomen team member Kim Keay.

McCrossan added “I am really excited to see the development of the Voxwomen Podcast rides which not only brings Zwift and our other partners closer but also and most importantly enables us to bring women together virtually for group rides. Exciting times are ahead!”

Min continued “Our mission is simple; to create content which motivates more women to ride bikes.”

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