The launch of the 2018 Ovo Energy Women’s Tour

Voxwomen headed to the Houses of Parliament this week – the very heart of the UK – for the launch of the Ovo Energy Women’s Tour.

Not only was the route revealed, which sees the highest number of metres of climbing and perhaps one of the toughest and more unpredictable races on the cards this June, Ovo Energy also announced an equal prize fund for 2018.

“Stage by stage, jersey by jersey”, the prize fund for the Women’s Tour is now equal to that of the Tour of Britain – a huge statement by Ovo Energy and an impressive commitment to women’s cycling. The overall winner of the Women’s Tour will receive as much as the winner of the Tour of Britain and every placing is matched pound for pound.

The prize fund has increased, from 35,000 Euros to 90,000 Euros, above and beyond the UCI recommendations for race prize pots in the women’s sport.

A round-up of the day will be in the next episode of the Voxwomen Insider Powered by Canyon.

A host of star riders were at the launch for the announcement, including 2016 Women’s Tour champion Lizzie Deignan, Olympic track champion Elinor Barker, Storey Racing rider Joscelin Lowdon, Hayley Simmonds of WNT, Hannah Payton of Trek-Drops and former professional cyclist Emma Pooley.

The 2015 world champion Deignan told the Voxwomen Insider Powered by Canyon podcast, “It’s massive. It means that the investment from Ovo not only equals prize money and sends out the message that it’s mutual respect, between men’s and women’s cycling, but more importantly for me it allows us to have live TV again. In order for fans to really enjoy women’s cycling and understand the excitement, the passion, the tactics, the fun you can have watching women’s racing, you need to see it on TV. You can’t follow that on a social media screen. It needs to be showcased and the Ovo Energy Women’s Tour has given us that platform, and it’s hugely important.”

She added: “To be honest I wish gender parity wasn’t an issue in cycling; I think I speak on behalf of most women in the peloton when I say I just want to get on and compete and be recognised fairly for what we do. So this support from Ovo Energy means we can now focus on playing our part in an amazing race.”

Barker confirmed she would be riding the Ovo Energy Women’s Tour for Wiggle High5, for the first time. Joking she hoped to be “very rich” by the end of the race, the Welsh rider, who was particularly excited the race would head to Wales for the final stage, said: “It’s enormous. I don’t think we have ever seen anything like this. Everyone is very excited, it’s a lot of money, it’s a huge motivation, not that it was lacking but I think it’s also the symbol of it as well. To have that recognition and reward for what we do.

“We are so incredibly grateful, everybody is. It makes such a massive difference.”

And OVO Energy CEO Chris Houghton, as much as a cycling fan and cyclist as he is a businessman, said he could no longer explain to his daughters why the prize fund was so low and knew he had to make a change.

He continued: “Ovo Energy has always been about positive change and doing the right thing, and we can’t believe it hasn’t been done already! It’s impossible to really justify the difference in sponsorship, money and prize money between the men’s and women’s equivalent events. As a cycling fan, I love watching both events. And in many ways the women’s races are much more interesting. It’s a small step in the right direction and we need others to follow suit.”

Picture by

The Ovo Energy Women’s Tour is on 13-17 June and the five-day stage race will cover 678km. Stage Four, which will pass through Broadway and Snowshill, is dedicated to Queen of the Mountains and our colleague Sharon Laws, who lost her battle with cancer last December.

Stage One – Wednesday 13 June – Framlingham to Southwold, 130km

Stage Two – Thursday 14 June – Rushden to Daventry, 145km

Stage Three – Friday 15 June – Atherstone to Royal Leamington Spa, 151km

Stage Four – Saturday 16 June – Wychavon District to Worcester, 130km

Stage Five – Sunday 17 June – Dolgellau to Colwyn Bay, 122km

More news

Share this post