Team Visma | Lease a Bike is Born

Visma and Lease a Bike have signed a contract as title sponsors for the current Team Jumbo-Visma for an indefinite period. As a result, from 1st January 2024, the three cycling teams of Team Jumbo-Visma will be known as Team Visma | Lease a Bike.

European software company Visma has been the second title sponsor of the team for the past five years. Lease a Bike joined the team as a sub-sponsor on 1st January 2023. From the New Year, both companies will adorn the chest of all riders, bringing Team Visma | Lease a Bike to life in the peloton.

Managing director Richard Plugge is excited by the confirmation of the two title sponsors. “We are delighted to confirm our new partnership agreements with Visma and Lease a Bike, two strong international companies that we already enjoy an excellent relationship with. These evolving partnerships are another big step forward, ensuring that we have the resources to further develop and improve as a team. Last year, we proved once again that we can grow and be successful together. This is also our common long-term goal.”

Merete Hverven, CEO of Visma added, “I’m thrilled to confirm that we’re continuing our longstanding and successful cooperation with the best cycling team in the world, which will ride on as Team Visma | Lease a Bike. These incredible athletes have reached the top of their game through sheer grit, dedication and teamwork, values that resonate with Visma’s own and that we are proud to be associated with. As one of Europe’s leading software companies, we will continue to provide the team with solutions that help them improve both their sporting and business performance.”

“Lease a Bike’s mission is to inspire people to go biking. For sports, for commuting and in everyday life”, said Ward Matser, Managing Director of Lease a Bike. “What better way to spread this message than through an extremely inspiring cycling team? We want to encourage people to live healthier and more sustainable lives and see Team Visma | Lease a Bike as a way to contribute to this. We are already successful in the Netherlands, Belgium, Germany and Austria and we are expanding to other countries in Europe and to the USA. We believe in innovation, developing talent and doing things a little better every day. A vision we share with the cycling team.”

In addition to Lease a Bike, Pon will also continue its partnership with the cycling team through the Cervélo, Škoda, Nimbl, Reserve Wheels, MAN and BBB Cycling brands. On Thursday, 21 December, Team Visma | Lease a Bike will present its riders, main goals and new corporate identity to the media and partners at Move Amsterdam. 

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