New Look Team dsm-firmenich PostNL Heads Down Under

The new-look Team dsm-firmenich PostNL Women’s Team has arrived in Australia ahead of the Women’s Tour down Under, which takes place between Jan 12th and 14th.

Luke Roberts, Team dsm-firmenich PostNL coach said, “We are happy to make the trip out to Australia to start our 2024 season at the Tour Down Under. The race will be held over three stages with finishes that are quite familiar from the history of the men’s race, in particular the circuit around Stirling and the Willunga hilltop finish. We will be targeting a GC result in the race which will require us to be active on the difficult second stage and ready to take up the challenge of Willunga Hill in the final stage. With Nienke and Francesca in great shape, we will have cards to play in pursuit of our goal.”

The team Line-up for the event is as follows:

Francesca Barale (ITA)
Eleonora Ciabocco (ITA)
Franziska Koch (GER)
Maeve Plouffe (AUS)
Abi Smith (GBR)
Nienke Vinke (NED)

Going from strength to strength with two brilliant co-title partners

2023 marked the third year for the team with dsm-firmenich – leading innovator in nutrition, health and beauty – as the title partner, building on a long-established relationship that has continued to grow and develop since its beginning back in 2015.

Going into the 2024 season, the team welcomes aboard PostNL – the leading parcel and postal company of the Netherlands – as a co-title partner. This brings together two large and prestigious partners, with dsm-firmenich and PostNL committing to what promises to be an exciting future for the team.

Making the next step – Ambitions for 2024 

2024 offers another opportunity for the team to take the next step-up. Riders aim to push each other to bigger and better things, creating some special moments along the way.

Discussing goals and plans for the year ahead, Team dsm-firmenich PostNL head coach Rudi Kemna said, “Across the board we are in a nice place with our team for 2024 and we are all really motivated to get out there and show ourselves as a team. We’ve had some solid Team Camps over the last couple of months, where we have come on a good line together as a team, showing good promise for what’s to come this year.”

Team dsm-firmenich PostNL head of science Narelle Neumann added, “We’re really happy with the progress we’ve made across all three of our programs this winter and we believe that we have got a great base to kick off the season. We’ve been working hard behind the scenes to implement better training models and nutritional plans even further, and we believe our equipment setup is now faster than ever. We can’t wait to get going with the new season and hopefully start to reap the rewards of the hard work we’ve put in over the winter as we start to see those plans in practice.”

Kemna spoke of the team’s Women’s programs goals for 2024. “Our Women’s program had a brilliant 2023 campaign, and we will look to build on that for the coming year, with our strong core and a focus across the board on the classics, sprints, and GC. Of course, a real highlight will be the Tour de France Femmes Grand Depart in the Netherlands, where we are based, where we will once again look to sprint success with Charlotte [Kool], next to our goals in the GC with Juliette [Labous].”

“In fact, we will once again target the GC in all three of the women’s Grand Tours,” Kemna continued. “The Giro Donne, Vuelta a España and the Tour de France Femmes will all be big goals in the overall standings, with Juliette who made a great step in 2023, podiuming the Giro Donne; the first for our Women’s program.”

“In the exciting Belgian cobbled classics, we’ll have the likes of Pfeiffer Georgi and Franziska Koch playing key roles in search of results for the team and when we might expect a sprint, Charlotte can also come into play too.”

Looking fresh in 2024

With the new name as Team dsm-firmenich PostNL, the team are excited to fully reveal their brand-new look and feel for the 2024 campaign.

The two distinctive Keep Challenging stripes, which symbolise the DNA of the team, turn orange to celebrate the addition of PostNL. The left stripe represents the continuous development of each individual person, while the right stripe visualises their ever-improving innovative environment.

Set on a dazzling, predominantly white kit with various blue and light blue touches, the orange stripes will instantly see the Team dsm-firmenich PostNL squad stand out in the peloton, as they charge towards many special moments in the coming year. The expertly crafted, purpose-built race wear that has been developed by Nalini, together with the team, combines that stand-out look with performance on the bike, while meeting the demands of the best riders.

The look and feel refresh doesn’t stop there with the team’s beautiful SCOTT bikes, equipped with the best Shimano components, getting a fresh lick of paint as a sleek new design with flashes of colour on a white base truly makes them a work of art. Some beautiful orange detailing makes the team’s premium DRIIVE race eyewear pop with its fresh white base design. The team will easily be spotted in the convoy too, as their brilliant Volvo cars get the white, orange and blue makeover as well.

Health, sustainability and inclusivity

The bike is naturally a symbol for a healthy lifestyle, for sustainability and the team’s Keep Challenging approach is a great symbol for inclusivity that underlines the strong team culture of being ‘truly together’; truly committing to and empowering each other.

Throughout the years, the team has focused on a variety of initiatives to progress towards achieving its sustainability goals, such as its ambassadorship of Trees for All since 2010 to testing with electric Volvo cars. More is set to come on this topic in the next months with Team dsm-firmenich PostNL.

Ongoing additional independent anti-doping efforts

Ethics is one of the team’s key values. The team were one of the first members of the MPCC (Mouvement pour un Cyclisme Crédible) and is dedicated to being strictly compliant with the ethical code of the MPCC, whose rules are more rigorous than the UCI rules. In addition to their MPCC membership, the team has conducted an additional independent anti-doping program since 2018. The program is conducted by the Dutch Dopingautoriteit and has been funded by dsm-firmenich.

The additional independent tests are based on out-of-competition blood and urine tests, on the basis of the “Whereabouts” of the riders, and the interpretation of the test results by Dopingautoriteit. The tests are shared with WADA and ITA, and the results are added to the athletes “biological passport”. Women, Men and Development programs are under the same strict anti-doping regime.

A new look and feel online  

With the updated look and feel of the team, also comes an updated website domain and social media handles too. The new Dutch website can be found here. The team is also across all social media platforms as @dsmfirmpostnl

Be sure to check out our updated Fan Zone for all of the latest news about the team. Road Code, Recipes, Tech articles and Team wallpapers are all updated for the new season.

For an exclusive look behind the scenes into the team with unique and exciting content, be sure to join their WhatsApp and Instagram channels!


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