To celebrate the strength and achievements of Dutch sportswomen, Team Visma | Lease a Bike has introduced a special jersey for the Tour de France Femmes that starts today in Rotterdam. This jersey is a tribute to all Dutch female athletes, from Olympic champions to dedicated amateurs and recreational athletes, highlighting their collective power. The campaign, titled ‘The Power of ♀range’ aims to inspire, encouraging everyone to strive for their best.
This tribute holds particular significance this year, as the Tour de France Femmes will start in the Netherlands for the first time and conclude on the iconic Alpe d’Huez, affectionately known as the Dutch mountain.
The jersey’s design reflects this special start and finish location. “The Power of ♀range” is unique both in its vibrant colours and dynamic shapes, symbolising the unity and strength of Dutch sportswomen.
Richard Plugge, CEO of Team Visma | Lease a Bike said, “Women hold an important place in Dutch sports history, especially in cycling. With the arrival of the world’s biggest cycling race in the Netherlands, it was logical for us to seize this opportunity to honour Dutch sportswomen and inspire everyone to bring out the best in themselves and dare to dream big.”
The new cycling jersey will be worn for the first time by the entire team including Marianne Vos and Riejanne Markus during the opening stage of the Tour de France Femmes in Rotterdam from today, Monday 12 August.
More information about the jersey can be found at http://thepoweroforange.teamvismaleaseabike.com
