NBC Sports, Peacock and Amaury Sport Organisation (A.S.O.) have announced a six-year extension for exclusive U.S. media rights all the A,S.O. races as part of their coverage of the Tour De France. Under this agreement, NBC Sports and Peacock have secured rights to the women’s races including the Tour de France Femmes Avec Zwift.
Beginning in June 2024, Peacock will be the exclusive home in the United States of the prestigious race until 2029. Select stages will also be simulcast live on NBC during the event. As part of its previous agreement, NBC Sports and Peacock will present coverage of the Tour De France Femmes Avec Zwift in July, from 23-30. NBC Sports’ full coverage schedule for the 2023 events will be announced in the coming months.
“We’re excited to reach this long-term agreement with A.S.O. to present the world’s most prestigious cycling events live on Peacock for years to come,” said Jon Miller, President, Acquisitions and Partnerships, NBC Sports. “With our extensive cycling portfolio, we are proud to continue as the home of cycling in the United States, while continuing to bolster Peacock’s best-in-class slate of live sports programming.”
Yann Le Moënner, CEO of A.S.O. declared, “We are delighted to be able to extend our long-term partnership with the NBCU group, which promotes the Tour de France and all the major A.S.O. sporting events to the American public on a cross-platform basis, including women’s cycling such as the Tour de France Femmes avec Zwift that NBC Sports has supported since the first edition in July 2022. The combined coverage via Peacock, which will show the entire races from the beginning to the end, and network television, will ensure that everyone has access to the best of world cycling. Super fans won’t miss any of the twists and turns that cycling holds. NBC will remain the home of cycling in the United States for another six years and in 2029 we will celebrate the 29th anniversary of a historic partnership that is proof of America’s sincere love for cycling and the Tour.”
As part of the agreement and in addition to the Tour de France Femmes Avec Zwift coverage, NBC Sports will present many other A.S.O. events throughout the year, including La Vuelta Femenina by Carrefour.es, Paris-Roubaix Femmes avec Zwift, La Fleche Wallonne and Liege-Bastogne-Liege.