Human Powered Health will be bringing some extra heat to the summer’s hottest race with a sizzling changeout kit and bike paint scheme from acclaimed fashion house Maisie Wilen. The new look brings the label’s bold, futuristic take on women’s fashion to the Tour de France Femmes avec Zwift from August 12th.
The collaboration is the first time an innovator in women’s fashion has debuted designs in the pro peloton. On the world’s biggest stage, the team wanted their first changeout kit to represent something clear – that they are a women-first racing team. Human Powered Health as a team celebrates female athletic performance and achievement. They believe these ideas are singular in their value and importance. As Audrey Cordon-Ragot put it – we are about “breaking the rules”. For those important reasons and with that motivation, the team approached a fellow disruptor in Maisie Wilen to collaborate on this beautiful new design for the Pactimo racing kit and Factor bikes.
“I immediately jumped at the opportunity to bring our unique aesthetic to one of the biggest women’s sporting events in the world,” said Maisie Schloss, the label’s Founder and Creative Director. “To have such inspiring, strong women represent Maisie Wilen at the Tour de France is an honour. I am excited to watch them compete while representing our brand.”
Los Angeles-based Maisie Wilen started in 2019 as “a brand of basics for maximalists” and presents biannually at New York Fashion Week. It has collaborated with mega brands including Mattel and Yahoo. Known as a celebrity favourite, Maisie Wilen has been worn by many stars, including Rihanna, Kylie Jenner, Kim Kardashian, Winnie Harlow, Camila Mendes and Charlie XCX.
The team’s Pactimo kit and Factor bikes provide a sleek new delivery vehicle for Maisie’s creative vision to ring out loud to a new audience at the Women’s WorldTour. A full complement of racing apparel and an all-new Factor OSTRO VAM paint scheme will be on display in Rotterdam and across France over seven days and 1,000 kilometres of racing.
Helping complete the look is a fresh new team-specific colourway for Smith’s Trace, Ignite and Jetstream models, and custom art for the Wahoo ELEMNT BOLT and ROAM computers.
“While we see a lot of teams compete in special changeout kits these days, I was especially energised by the decision to collaborate with such a unique figure in the world of women’s fashion,” said general manager Ro de Jonckere. “This kit and bike are about being loud and proud and celebrating the strong female athletes in our organisation.”
Stay locked to the team’s social media accounts for release dates on limited runs of Maisie’s kit and the bike will be available to purchase on Pactimo.com and FactorBikes.com.
