The premium cycling apparel brand, La Passione Cycling Couture, will become a technical partner of the Movistar Team next year.
In 2022, the team of talents including Annemiek van Vleuten and Emma Norsgaard will wear technical cycling clothing designed and produced by La Passione, including bib shorts, jerseys, jackets, and high-performance bodysuits for road and time trials.
The minimalistic style of La Passione is likely to be reflected in the 2022 race kit of the Movistar Team, and will be presented in the near future.
Giuliano Ragazzi, Founder & CEO of La Passione: “As many people already know, I have been passionate about cycling since I was a child. Therefore, I am extremely proud to announce that this agreement has been finalized. After this period of continuous growth that our company has enjoyed in recent years, we felt that the time had come to start a new chapter for La Passione by entering the professional sports world as a partner of an important World Tour Team. We chose the team with the longest tradition. During our first meetings with Eusebio Unzué and his staff, we noticed the desire to create a path of common growth under a profile of high-performance products and the story of our partnership.”
Eusebio Unzué, General Manager of Movistar Team: “For us, two main goals have always been tried to achieve when we chose who to join forces with when it comes to any sort of equipment: boosting our performance, and aiming at those pieces to look great. In that sense, I feel like we’re going to reach an optimum level in both respects with La Passione. It is a strong new brand with a very defined personality, as the Movistar Team is. These are two appealing brands working together to offer to the fans the most stylish cycling clothes.”