Entries Open For Ford RideLondon-Essex

The final routes for the 2024 Ford RideLondon-Essex challenge rides have been confirmed and a new Strava Club for Ford RideLondon will enable participants to preview the rides and be part of an online cycling community. RideLondon is the world’s greatest festival of cycling and was developed by the Mayor of London and his agencies. It was first held in August 2013 and is a legacy event from the London 2012 Olympics. More than 500,000 participants have taken part in the event since 2013, including more than 150,000 new or lapsed cyclists who were inspired to start cycling. More than £85 million has been raised for charities during the same period. RideLondon partnered with Essex County Council for the first time in 2022. Surrey County Council previously partnered with the event from 2013 to 2020. The 2023 RideLondon-Essex on Sunday 28 May saw more than 22,500 cyclists take part in either the 100, 60 or 30-mile events.

The 2024 Ford RideLondon-Essex 100, 60 and 30-mile rides take place on Sunday 26th May on a traffic-free route that will begin on Victoria Embankment and finish at Tower Bridge in central London. The rides will follow varying loops out into north-east London and Essex, depending on the distance.

Friday (16th February) marked 100 days until the start of the mass participation Ford RideLondon sportives and, for the first time in 2024, participants can join the Ford RideLondon community online before ride day, by being part of the Strava Club for Ford RideLondon. The club will allow riders the chance to view the routes and track their maps, elevation, distance and waypoints. Riders will also be able to view a flyover of the full route.

The Ford RideLondon-Essex challenge is the UK’s largest closed-road mass participation cycling event and the popular route has largely been the same for the past two editions, combining the unique thrill of cycling on traffic-free roads in the centre of London with heading out into Essex’s picturesque countryside.

One minor change has been made to the route in Redbridge, which now means riders taking on the 100 and 60-mile distances will pass through Buckhurst Hill for the final climb of the ride, before the finish in central London.

Enhancements have been made to ensure the best rider experience, including an improved start process in Westminster and a stunning new finisher’s medal designed from recycled zinc alloy, which is embossed with #WeRide.

Full route details and maps for the Ford RideLondon-Essex 100 can be viewed here.

Entries are now open for the Ford RideLondon-Essex 100, as well as the Ford RideLondon-Essex 60 and 30-mile challenge rides.

The Ford RideLondon-Essex 100 is the iconic challenge – and part of the famous London Classics challenge alongside the TCS London Marathon and the two-mile event at Swim Serpentine – while the 60 and 30-mile options provide alternatives for those looking for a shorter distance. For more information and to enter, visit ridelondon.co.uk

Also new in 2024 is an exclusive new range of high-performance cycling clothing designed by Le Col. The range, which will be available to purchase in the spring, includes two levels of jersey and bib, rain jackets and gilets.

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