Bostik Sticks To Supporting Women’s Cycling

As part of its commitment to promoting women’s sport and fostering inclusion and diversity, Bostik is partnering with the Tour de France Femmes avec Zwift, Paris-Roubaix Femmes avec Zwift, La Flèche Wallonne Femmes and Liège-Bastogne-Liège Femmes. Bostik’s arrival as an official partner is a strong signal of support for the development of women’s cycling. With this partnership, Bostik wants to contribute to the great momentum that women’s cycling is currently experiencing, particularly through the Tour de France Femmes avec Zwift.

This partnership provides technical added value for the races. Bostik’s performance-oriented products use intelligent adhesives to fix race numbers. Thanks to Bostik’s pressure sensitive adhesives, the numbers can be removed without adhesive residue. This innovation ensures jerseys remain washable and reusable, minimising waste.

Bostik is proud to support not only the Tour de France Women avec Zwift, but also iconic cycling races such as Paris-Roubaix and the Ardennes Classics. These are some of the most iconic events in men’s and women’s cycling. As a performance partner for these races, Bostik is committed to advancing the sport and enabling female cyclists to reach their full potential.

Marion Rousse, director of the Tour de France Femmes avec Zwift said of the sponsorship pairing, “I welcome Bostik’s strong commitment to supporting the Tour de France Femmes avec Zwift and women’s cycling in general. Over and above the fundamental technical support provided by their solutions, the decision to support the Tour de France Femmes avec Zwift reflects the credibility and strength that women’s cycling has gained in recent years. We’re sure that this commitment will continue to help all our women’s events, which are in full expansion, to grow.’’

Vincent Legros, CEO of Bostik added, “The partnership with the A.S.O is a unique opportunity to contribute to the evolution of women’s sports. By enhancing visibility through prestigious events like the Tour de France Femmes avec Zwift, showcasing powerful female role models, Bostik reinforces its commitment to inclusion and diversity, inspiring the next generation of cyclists.”

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